Corkboard Concepts
Author: Corkboard Concepts
How Google Ads Can Help Small Businesses
While I was spending time at my parent’s house over the weekend, I got to talking with my brother who is a full-time marketing manager that also runs a small clothing business out of the attic. He mentioned how he was beginning to become very frustrated that when searching the…
Facebook Imposes Ad Limits
Starting in February 2021, Facebook will be enacting a limit on the number of ads each Page can run at the same time. So what are Facebook limits? Facebook Ad limits mean that there will only be a number of ads your Facebook page will be able to…
What does CAC mean?
CAC or Customer Acquisition Cost, is the total cost of marketing and sales efforts used to acquire a new customer. CAC can be measured by dividing all the expenses in getting new customers by the number of customers gained during the period the money was spent. For example, let’s…
What does CPL mean
CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated. In a cost per lead model, both advertisers and publishers have responsibilities in producing desired performance. The publishers are responsible for putting the ads in the right place for…
What does NPS stand for?
NPS or Net Promoter Score is a metric that shows how likely customers recommend a company’s products or services to others. The information is collected through a survey, which asks common questions such as, “On a scale of 0 to 1, how likely are you to recommend our products to…
latest posts
The Three Types Of Search QueriesMarketing Tips, Search MarketingMay 18, 2021
7 Steps to Effectively Put Together a Marketing StrategyMarketing Guides, Marketing TipsMarch 19, 2021
3 Steps To A Successful Video Marketing CampaignMarketing Guides, Marketing TipsNovember 27, 2020
