Corkboard Concepts
Author: Corkboard Concepts
What does AIDA mean?
The Marketing Acronym AIDA stands for: Awareness, Interest, Desire and Action AIDA stands for Awareness, Interest, Desire, Action. It’s a hierarchical model that describes the stages that customers go through in the process of purchasing a product or service. Awareness: At this stage, marketers need to figure out how to…
What does ROI mean?
ROI Stands For Return On Investment ROI or Return on Investment is an equation used to find the profitability of an investment as a total percentage of cost. As a business owner, ROI will tell you how efficient your total expenditure is in terms of profitability. ROI is similar to…
What is CCR?
CCR or Customer Churn Rate is the percentage of customers that stops doing business with a company in a given period of time. Churn can be caused by a number of reasons such as poor user experience, better offer by a competitor, and lack of interesting features. CCR, CRR,…
What Does MAP Policy Mean?
A MAP Policy Stands For Minimal Advertised Price Policy MAP Policies are common retail policies limiting retailers from advertising prices under a minimal point. As the acronym indicates, this is specific to the advertised price and not necessarily the sales price. Often times the sale price or in-store price may…
What does CRR mean?
Customer Retention Rate, or shortly known as CRR, is a metric that measures the rate of customers that continues to do business with a company for over a given period of time. Contrary to a Customer Churn Rate, which monitors customers that stop doing business with a company, CRR focuses…
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