Corkboard Concepts
Author: Corkboard Concepts
What does BOFu mean?
In advertising, BOFu stands for Bottom Of Funnel. Bottom Of Funnel (BOFu) is the final stage in the sales funnel where marketers are ready to make contact and go for a sale. At this stage, leads have identified themselves with the company and are ready to make a purchase. This…
What does SQL mean?
Sales Qualified Lead is the lead that has passed all the qualification stages by the sales team and is deemed ready to convert it into customers. It’s important to note that those leads that didn’t qualify into SQL shouldn’t be discarded just yet. These leads can still turn into…
What Is Bing Ads?
Bing Ads is Microsoft’s Online Advertising Platform Bing Ads, currently being branded Microsoft Bing Ads, is Microsoft’s response to Google Ads (previously Google Adwords). Bing Ads allows for Paid Search advertising across Microsoft’s Bing search engine, as well as extension into their extended Audience Network for display advertising. Bing Ads…
What does SAL stand for?
SAL stands for Sales Accepted Lead. It is the MQL leads that the sales team has agreed to be a promising prospect. At this stage, the sales team has accepted that the lead is valuable. However, a more rigorous process needs to be done, including confirming the lead’s data and…
What is a MQL?
A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words, those prospects that have the highest chance of becoming a customer. Similar to Sales Accepted Leads (SAL), in MQL, leads need to pass the criteria that a company has…
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