Corkboard Concepts
Author: Corkboard Concepts
What Are Google Signals?
Google Signals are a Google Analytics Feature that Enables Cross Device Reporting Google Signals allows for Cross Device reporting by tracking based off of a cross platform user criteria in addition to a User-ID rather than just a standalone User-ID or Device-ID, whenever applicable. Google signals allows Google Analytics to…
What does TOFu mean?
In Advertising, TOFu stands for Top Of Funnel. TOFu, although sounds like a soy-based vegetarian product, in marketing stands for Top of the funnel. This is the first stage in the sales funnel. At this stage, potential customers aren’t ready to make a purchase just yet. Rather, they’re still getting…
What Is Microsoft Clarity?
Microsoft Clarity Is Microsoft’s Web Analytics and Heatmap Tool. Similar to Google Analytics, Microsoft Clarity is a web analytics tool that helps understand user behavior on your website. This tool provides a simple, yet useful insight into a company’s web analytics, using easy to interpret visuals and heatmaps. Microsoft Clarity…
What Are Rage Clicks?
Rage Clicks Are A Metric For Repetitive Clicking In A Single Area Rage Clicks, a metric used by Microsoft Clarity’s analytics platform, for when a user is tapping/clicks repetitively in an area of a website. This is generally a negative metric and signals either a broken element on the website…
What does MOFu mean?
In advertising, MOFu stands for Middle Of Funnel. MOFu or Middle Of Funnel, is the center stage in the funnel where typically, prospects have identified the challenges they encounter and what solutions are appropriate. This is where marketers provide information to the customer about the products and how it can…
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