Corkboard Concepts
Author: Corkboard Concepts
What does DV360 mean?
DV360 stands for Display and Video 360. A DV360 is Google’s Demand-side Platform (DSP), which provides marketers with a tool for managing and creating campaigns, organizing data, measuring and optimizing results, finding and buying media. The platform features make it possible for different teams in the company to work together…
What does AoR stand for?
AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meeting with the company’s clients to negotiate prices and sign contracts. Other services that AoR engage…
What Is A Dead Click?
A Dead Click is a click on a website the ends with nothing happening. Dead Clicks, is a metric used by Microsoft Clarity’s analytics platform to understand the number of clicks that end up with no affect. Similar to Rage Clicks, Dead Clicks are a negative metric that signals a…
What does USP stand for?
A unique selling proposition is a one-of-a-kind factor that makes your company unique to others. A USP is part of a marketing strategy where companies inform their target market about how their products or services are superior to their competitors. USP is an important factor, especially if what your offer…
What does DA stand for?
Domain Authority is an indicator that predicts how well your website will do in search engines. The domain’s ranking ability is affected by two factors: popularity (quality of backlinks and unique linking domains) and track record (those who have been around for years with good tracking record). There are…
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