We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?
To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.
These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean.
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Content Marketing is a marketing strategy of creating different types of online content consistently to attract customers and increase leads. Content marketing includes everything from planning to create to distributing and publishing. The contents created should...
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users will see ads relevant to the content of the site they’re currently on....
A corporate identity is the overall character of a company and how it presents itself to the public A corporate identity encompasses everything from the visual aspect, such as the logo, to how it operates its business internally and externally. The objective of...
Deep linking is the use of hyperlink that’ll take users directly to a specific location on the app or website Deep linking allow users to access pages directly without any prompts or interstitial pages. It serves as a way to improve user experience by enabling them to...
Direct response advertising is exactly as the name implies - it’s advertising that seeks for a response to that particular campaign or individual advertisement. It’s direct relationship to conversion allows for it to be more heavily tracked and optimized. At times the...
What Is Display Advertising? What is Banner Advertising? When referring to digital advertising, display or banner advertising simply refers to image, video or text ads (most commonly image ads) on websites. Placing specific display ads on websites can either be done...
Earned media is content that spread throughout a business’s market because due to its value and popularity. Examples of Earned Media are PR, Social Media Followings, SEO position, Word of Mouth (WoM), and others. With Earned Media, the brand does not own the channels...
Excessive Scrolling Is Indicated By Any Session Where The Up & Down Scrolling Is Higher Than Average Excessive Scrolling is another Microsoft Clarity metric to better understand a website UX. Unlike other Clarity Metrics, this focuses on scrolling rather than...
Experiential Marketing is a marketing tactic that utilizes the engagement of the customer, product or service. Popular examples of Experiential Marketing is through physical engagement of a customer by getting them to experience your product at a location or event,...
Facebook pixel is a code for your website that tracks users as they interact with your Facebook ads Facebook pixel is a great tool to measure the performance of your Facebook ads because it monitors the actions of users and lets you know about them. Facebook pixel...
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