We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?
To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.
These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean.
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A slug is part of a URL that is located at the very end of the website link A slug is part of a URL that is located after the domain extension. For example, in www.devcorkboard.wpengine.com/articles - the slug is the ‘articles.’ You want to customize your URL’s slug...
Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in the discovery section. The new format can include attachments that allow...
Target market is a group of consumers at which a service or product of your company is aimed. All the marketing efforts are also positioned to target this particular group of people. Consumers in a target market share similar characteristics such as demographics,...
A Thank You Page is a page on a website where users are redirected after they’ve completed an action, such as clicking “yes “to an offer or a purchase Many businesses overlooked this simple but yet important page. A Thank You page serves many purposes besides a token...
A website backend is part of the website that users can’t see Also known as the server-side, a backend is the behind-the-scene of web development that ensures everything on the client-side (frontend) works properly. Frontend and backend work with each other by sending...
A Website Frontend is the visual aspect of a website that users can view and interact with Frontend, also called the client-side, is anything that users experience when navigating a website. Unlike a Website Backend, where every work that goes into creating a website...
A website heatmap is a user behavior and website interaction tracking tool. A website heatmap provides a webmaster with a better view of user behavior on their website. Heatmapping tools aggregate user interactions to provide an understanding of what and where most...
A wireframe is a visual outline that shows where structural parts of a page will be located A wireframe is created early in the development process of a website. It outlines the basic structure of the page, user flow, and site features. The primary purpose of the...
Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term is mostly used in online advertising, ad inventory also refers to...
The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4...
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