We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?
To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.
These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean.
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Native Lead Forms Are Forms Used Directly On The Platform The Advertiser's Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the advertisers website...
A plugin is a software component that makes it possible to add a feature to the program Plugins give additional functionality to websites that is otherwise not available. This can vary from images, videos, sound, or animation. For example, when you want to watch a...
A Pre-Roll video is a video advertisement that automatically plays before a piece of video content. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Many video ad players online have a skippable function that allows you...
Quick Backs Are Clicks On A Website That Result In Quickly Going Back This is another negative engagement metric found on Microsoft Clarity, indicating a user either accidentally clicked through or clicked through to a page that turned out to not be what they were...
A Sales Funnel is the path a new customer goes through leading up to purchase A Sales Funnel is a concept that maps out all of the stages that someone goes through from the start of the buyer’s journey from prospect or lead to purchaser, and even in post-purchase...
A search query is the keyword or keyword string/phrase used by a person navigating through search engines like Google, Bing or others. Simply stated, a search query is the user input placed into the search bar A search query is matched to either identical keywords,...
A self-referral in Google Analytics is traffic that comes within your own domain. Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured cross-domain tagging. ...
According to Google Analytics, a session is a group of user interactions with your website that take place within a given time frame. A session can be made up of page views, events, form fills, transactions as well as other types of page interactions. The session will...
Essentially opposite to Long Tail Keywords, Short Tail Keywords refers to shorter and generally more broad keyword strings or even a single word query. Short tail keywords usually get more search volume due to the broadness of the terms. These are usually great...
A sitemap makes it easier for search engines to locate where things are on your site A sitemap is a blueprint of your site which maps out all the different files, such as videos, images, and information about your pages. It's an essential feature for SEO because it...
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