We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?
To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.
These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean.
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Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content Hashtag Challenge is one of the most fun ad creations out there. It gives marketers an excellent opportunity to connect with their audiences...
A keyword is the fundamental basis of search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single word queries to long-tail keyword phrases. A keyword is at times...
A landing page is a page where visitors first lands on when visiting a website after they click on a link from an email, Google, Youtube, Facebook, or other similar web. A landing page has a single purpose: converting visitors into leads. To maximize conversions, a...
A live stream is an online streaming media broadcasted in real time. Live streaming technology allows users to create, watch, and share live videos from an internet-enabled device from anywhere in the world. More companies are incorporating live streaming as part of...
A long tail keyword is a keyword string that is “longer”. The question of “How long does it have to be?” is up to debate, however, one thing it is definitely not is a single word keyword. A longer tail keyword often has a reduced amount of traffic but a higher amount...
A Lookalike Audience, or Similar To Audience, Is A Type Of Audience Modelling That Leverages Owned Data On Specific Actions To Forecast To People With Similar Behaviors Lookalike audiences are a common marketing tactic that helps a business or organization look at...
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically sends user...
Meta Descriptions Are A Type Of Structured Markup Used By Search Engines To Pull Information Into The Description of SERPs A Meta description is an HTML attribute that summarizes the content of a page. The Meta description will often appear on Google’s search results...
A Mid-Roll video is a video advertisement that automatically plays during a break in a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Most video players do not allow a...
A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a typical Split Test. Multivariate Tests generally see 3 or more versions of marketing assets, either at the targeting, messaging or landing page experience. Through...
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