We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?
To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.
These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean.
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Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their abilities. Web accessibility encompasses all barriers that may hinder users from accessing the site. This includes things such as navigating,...
A backlink is a tool of linking a page to other external websites. Backlinks are often used in SEO (Search Engine Optimization) to help improve rank and discoverability in a search engine. A Backlink is also known as an inbound link. Backlinks we’re popularized by...
A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that are believed to be malicious. It uses pieces of information and a set of...
A bounce is a session that ends without 2 or more pageviews. A bounce represents the number of visitors who enter the website and exit right after, without continuing to explore other pages on the site. A second pageview negates a bounce. This is a popularly used KPI...
A Brand Takeover is one of TikTok’s ad formats that allow advertisers to showcase their ads as soon as the users open the app Brand-takeover ads can be a 3-second image or 3-5 second short video and are shown on full screen. It’s one of the most popular ad creation...
A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertisers website; however, it can also include Click-To-Call, Click-To-Message, and other social media driven engagements, such as reactions, shares, click to social...
A conversion is an action that a customer or prospective customer takes that has been deemed to have a positive impact on business operations. Conversions can range from online goal completions, new customer acquisition, purchases, phone call, store visits, and more....
A cookie is small pieces of data stored on the browser to help identify your computer when using a computer network Cookies help websites keep track of the user’s activity, remembering information such as the user’s registered login, preferences, shopping carts, and...
Google's Cross Device is a tool to track and manage users' data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, one segment of users might use a mobile device to surf the web and use the...
A Dead Click is a click on a website the ends with nothing happening. Dead Clicks, is a metric used by Microsoft Clarity's analytics platform to understand the number of clicks that end up with no affect. Similar to Rage Clicks, Dead Clicks are a negative metric that...
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