We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?
To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.
These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean.
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Similar to the Marketing Mix, the Media Mix focuses specifically the types of media that a business’s brand relies on in reaching it’s end customer. The Media Mix includes Owned, Paid and Earned Media. Each function of the media mix helps reach the end customer but in...
In advertising, Tier 1 relates to national advertising efforts, generally around branding. Tier 1 advertising exists in a scenario where a brand that has a distribution network and local outlets focuses on the broad scale of advertising initiatives. Generally speaking...
In Advertising, Tier 2 Relates To Regional Advertising Efforts, Generally Around Branding In A Specific Area. Tier 2 Advertising is specific advertising initiatives that help a company brand itself within a local market. The goal of Tier 2 advertising is similar to...
In Advertising, Tier 3 Relates To Local Advertising Efforts, Generally Around Local Branding and Purchasing. Tier 3 advertising refers to the type of advertising that exists at a local level, for a specific national brand. This is seen with larger, national brands...
TikTok ad is a fun and easy-to-use advertisement creation platform with active users of over 600 million worldwide TikTok is now the seventh-largest social media network in the world, spanning over 150 countries with over 2 billion downloads on the app store and...
Topview is an ad feature where the content will appear on top of TikTok’s “For You” page Topview is similar to the format of Brand Takeover as it’s displayed on the full screen. But unlike Brand Takeover, Topview ads can last up to 60 minutes and don't appear first...
A voice search is a function where users can use their voice instead of typing to search online Voice search uses speech recognition technology to help transcribe human speech into text. People use voice search for extracting different information, from the weather...
Web authoring tool is a software that helps you create web pages. Web authoring uses the WYSIWYG(What You See Is What You Get) interface, meaning that web pages can be created visually similar to a desktop publishing program. This is an easier way to create web pages...
Web content is the aural, visual, and textual aspects that are displayed on a website. Web content refers to the creative elements of a website. It can be a blog, video, product description, ad copy, social media post, and even a podcast. Rather than outright selling...
Word-of-mouth is the action of sharing information from one person to another, whether by telling someone directly or via another medium such as social media Have you ever recommended friends or family members about a product or a place because you’ve had a good...
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