We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?
To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.
These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean.
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A paid search is a digital marketing effort that allows advertisers to place their ads on top of the search engine results pages When you use a paid search method, your ads will be listed at the top of the search engine results pages (SERPs) like Google and Bing,...
A Post-Roll video is a video advertisement that automatically plays at the conclusion of a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Post-Roll videos traditionally...
A product-market fit is a stage where businesses have found the right product that fulfills the demand in the market Product-market fit is the stage that every business wants to be in because this is where you’ll see your business growing. When your company has...
Programmatic advertising refers to the automated bidding and placement process of advertisements across the internet properties, such as websites and apps. Traditionally these are deployed through display and video but have been steadily expanding to OOH placements...
Remarketing Allows Businesses To Advertise To Those That Have Engaged With The Business Remarketing, also called retargeting, is a way of reaching out to people that have previously interacted with your website through personalized remarketing ad campaigns. For...
Responsive design helps your website adapt to different screen sizes and other elements when accessed on many different devices and browsers A Responsive Design is an approach used in web development that enables users to access content in various screen sizes on all...
Robots.txt Tells Websites To Crawl Your Website In Parts Or In Entirety Robot.txt, also known as the Robot exclusion protocol, is a standard system that helps websites communicate with web crawlers to determine whether they should be crawled or not. It instructs...
Schema is a structured mark up to allow programs and search engines to better understand your website. Schema is a website code that enables search engines to find information about your website to present it to users. This information includes what the business is...
The buyer’s journey is the stages that someone goes through from finding a product to considering to purchasing. Companies need to focus on delivering valuable experience at every step of the buyer’s journey to help convert visitors to customers. The buyer journey is...
The Marketing Mix are product or service-centered strategies and tools that companies use to promote their brand and sell their products or services in the target market. The marketing mix is centered on the 4 P’s, which helps marketers define their objectives and how...
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