We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?
To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.
These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean.
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Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications. Firebase includes tools for tracking analytics, monitoring performance, cloud...
Google web story is a mobile-friendly visual slideshow similar to the story feature you see on Instagram and Facebook Google web stories use a combination of images, sounds, texts, and animations to create dynamic content that can be consumed by simply tapping through...
Influencer marketing is a collaboration between a company and an influencer to promote a product, service, and campaign Influencer marketing uses celebrities or any popular social media users or content creators that have significant audiences on their social media...
Javascript (JS) is a web programming language that allows developers to create and control complex features on their websites. This includes creating dynamic content such as animated graphics, interactive forms, photo slideshows, and many others. An example of...
Latent Semantic Indexing is the relationship between and the connection of non-identical search queries and keyword context. Latent Semantic Indexing is an equation that matches words based on mathematical similarities so that if words are not direct matches or...
Loyalty Marketing is a strategy which focuses on strengthening relationship with existing customers by ways of incentives and rewards. Loyalty programs are offered to customers to encourage them to repeat purchase. One example is the airline business, where...
Unlike On-Site SEO, an Off-Site SEO is activities outside your website to improve discoverability and search engine ranking. Examples of off-site SEO practices are link building, increasing engagement on social media, reputation management, and influencer marketing.
On-Site SEO is the function of SEO that focuses within the actual company's website. On-Site SEO or On-Page SEO is the optimization of content on a web page to improve its search rankings and visibility. Besides producing and optimizing the quality of content, on-site...
Owned Media is an entity such as a store front, newsletter, website, and brand, among others, which the company has essentially control over. These entities work as a channel to market the brand to their target customers. A big advantage of an owned media is that the...
Paid Media is an external marketing option in which a company pays to get their product promoted. Popular examples of paid media include TV advertising, Paid Search Advertising (SEM), Programmatic Display Ads and more. All contents of Paid Media are created by the...
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