Canonicalization is simply identifying the original or main source of a particular piece of content online. Canonicalization is the way that search engines, like Google, sift through duplicate content to understand the source that is attributed as the original,...
Corkboard Concepts
Common Marketing Terms
What does Click-to-Call mean?
Click-to-Call is an easy action on web properties where a single click opens a phone app so a person can directly call a business. Click-to-Calls are often seen on websites and as extensions on ads. Search and Display both have Click-To-Call opportunities.
What Does Inbound Marketing Mean?
Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses tools such as content marketing, search engine optimization (SEO), branding,...
What does Linear TV mean?
Linear TV is the broadcasting of television content via underground cables, broadcast towers, or satellites. This content is ‘live’ in that it is not streaming to a specific user, but multiple users throughout a market area.
What Does Marcom Mean?
MarCom is the abbreviation of Marketing Communications. Marketing Communications are the primary means of connecting and building relationships with customers and prospects. Marcom plays a role as the voice of the company, receiving and processing all information.
What Does Outbound Marketing Mean?
Unlike Inbound Marketing, where customers search for products and services that a business offers, in Outbound Marketing, the company initiates contact with its target customers. Outbound marketing is also known as Push Marketing. Outbound Marketing uses more...
What Does Paid eCPMR Mean?
Paid eCPMR stands for "effective Cost Per Thousand People Reached" The acronym eCPMR is an acronym used on Snapchat's advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an important metric to...
What Does Programmatic Mean?
Programmatic is the process of automated matching of two opposing sides (i.e. matching the needs of buyers and sellers) or matching a process to a program. In marketing and advertising, programmatic is specific to the automated process of buying and/or selling ad...
What does Quality Score mean?
Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance. Quality score is an important metric in Paid Search which lets a business know how efficiently your keywords are being priced out in a competitive marketplace. In addition to...
What Does Top Of The Funnel Mean?
The top of the funnel is the first stage of the buyer’s journey before getting to the final stage of purchasing and becoming a customer. In this stage, marketers aim at spreading awareness of their brand in the hope of attracting them.
