AMA stands for Automotive Model Ads. AMAs, or Automotive Model Ads, are a new retargeting method offered by Facebook to deliver ads to a much more specific retargeting audience in the automotive industry. AMAs can gather potential buyer preference down to the color of...
Corkboard Concepts
Marketing Glossary
Digital Marketing Terms: A Corkboard Concepts Glossary
We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?
To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.
Common Marketing Acronyms
These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean.
Uncommon Marketing Acronyms
Common Marketing Terms
What Are 3rd Party Cookies?
Third Party Cookies Are Cookies That Belong To A Site OTHER Than The One You're Currently On Third Party Cookies exist for platforms like Facebook and Google for tracking user behavior on websites outside of these properties. Third party cookies are commonly seen in...
What are Ad Extensions?
An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search campaigns, like Google Ads, to provide additional information and click opportunities. Ad extensions can include: Call Out Extensions Phone Call...
What Are Branded Effects?
TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where stickers and animations can be added to the video. Marketers can apply Branded...
What are Custom Dimensions and Metrics in Google Analytics?
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn't automatically collect. Custom dimensions and metrics can easily help track and analyze data that matters to your website. Google Analytics tracks specific attributes and...
What are Facebook Distribution Scores?
The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution scores give...
What Are Google Signals?
Google Signals are a Google Analytics Feature that Enables Cross Device Reporting Google Signals allows for Cross Device reporting by tracking based off of a cross platform user criteria in addition to a User-ID rather than just a standalone User-ID or Device-ID,...
What Are In-Feed Ads?
TikTok’s In-feed Ads are short-form video ads that appear in between users’ videos In-feed ads are similar to other social media story formats. The ads you create will appear on the “For You” page, similar to Instagram’s stories. This ad format allows you to create...
What Are Informational Search Queries?
Informational search queries are used by users who are looking to find an answer to a question As an information-driven query, searches usually come in the form of questions and use words such as “how” and “what.” For example, “how to cook rice” or “what is SEO.”...
What are Interstitial Ads?
Interstitial Ads are forms of advertisements that are inserted into the user experience of websites, apps, games, etc. These ads are commonly full screen ads, placed in between interactions of a website or app. For example, if you are on a news website and click on an...
What Are Local Service Ads?
Local Service Ads are ads supported by the Google Guarantee, specifically for the service industry. Local Service Ads appear at the top of Google SERPs, even above those of other standard ad listings. These are all noted by their "Google Guarantee" and accompanying...
Uncommon Marketing Terms
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