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What are Snapchat’s AR Lenses?
Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories The AR lenses are one of Snapchat’s most favorite features. According to the company, it’s estimated that one out of three Snaps sent by users is created by the lens…
What Is A Snapchat Story Ad?
Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in the discovery section. The new format can include attachments that allow advertisers to add videos, apps…
Corkboard Concepts and Native Lead Forms
Utilizing Native Lead Forms In Your Digital Marketing Strategy Native lead forms have increased in popularity over the past couple of years and with the onset of IOS 14 elimination of Pixel Tracking, is poised to increase even more. A lot of large social media platforms have offered Native Lead…
What Is A Retweet (RT)?
A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, users are motivated to create posts because they want their message to be shared and seen across the platform. For…
What is a Native Lead Form?
Native Lead Forms Are Forms Used Directly On The Platform The Advertiser’s Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the advertisers website to convert. The lead…
What Is Paid Search?
A paid search is a digital marketing effort that allows advertisers to place their ads on top of the search engine results pages When you use a paid search method, your ads will be listed at the top of the search engine results pages (SERPs) like Google and Bing, making…
What is the ADPLAN Framework?
ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used to determine the effectiveness of an advertisement from a strategic position. ADPLAN stands for attention, distinction, positioning, linkage, amplification, and net equity. …
What Is Influencer Marketing?
Influencer marketing is a collaboration between a company and an influencer to promote a product, service, and campaign Influencer marketing uses celebrities or any popular social media users or content creators that have significant audiences on their social media platforms. An influencer can have a range of hundreds of thousands…
What Is Deep Linking?
Deep linking is the use of hyperlink that’ll take users directly to a specific location on the app or website Deep linking allow users to access pages directly without any prompts or interstitial pages. It serves as a way to improve user experience by enabling them to find pages easily….
What Is Buyer Intent Keyword?
A buyer intent keyword is a search query entered by users when actively looking to buy a product or service What people enter into a search engine can give us valuable insight into what’s going on in their minds when searching for a product. How do we know which keywords…
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