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What Is Ad Inventory?
Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term is mostly used in online advertising, ad inventory also refers to advertisements in traditional media or…
What Is An Ad Exchange?
An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buying and selling are empowered by real-time bidding (RTB). Advertisers and marketers use Ad exchange to find popular magazines, websites, and…
What Is A SSP?
A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and buy ad inventories, publishers can use SSPs to manage, sell,…
Photography Tips To Help Dealerships Sell More
Local Photography Selling Local Vehicles Learn how to leverage photography in your Tier 3 Advertising goals. Stand out from the crowd by: Connecting Locally Showing Services Showcasing Details Adding People To Photos Learn more here.
What Is A DSP?
A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done manually in person. This old way comes with several problems: It’s time-consuming, expensive, and ineffective. Buyers and sellers were also constrained…
What Web Stories Are, Why You Should Be Using Them, And How
What are web stories? Web Stories are a new way for you to serve up easily accessible, visually engaging content to your website visitors. These operate just like stories on Instagram and Snapchat, or fleets on Twitter. The difference here is that this content is hosted on your website and…
4 Stages of Web Development
There are many ways of developing a website and there are many different websites that require a different approach. Below we’ve included a general approach to breaking down a website into smaller checkpoints. These help keep a website pacing in the right direction and help to prioritize different tasks. The…
What Does DOOH Mean?
Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-home advertising (OOH). Like its counterpart, DOOH is placed anywhere outdoors, such as metro stations, campuses, retail stores, buses, and other public spaces. The striking difference is…
What Are Pop-Up Ads?
Pop-up ads are advertisements that suddenly appear in a new small window when you’re surfing the web Pop-up ads are not the most liked type of advertisement for online visitors for good reasons. First, they can appear as a disturbance when browsing. Secondly, many pop-ups don’t come from a website…
What Are Snapchat’s Collection Ads?
Collection ads are Snapchat’s shoppable ad format where products are featured in a more dynamic and seamless way Besides making things easier for e-commerce advertisers to showcase their products, collection ads are also made for users to make shopping easy and fun. Series of products are shown in videos and…
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