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What Is Conquest Marketing?
Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your products or services Just as the word “conquest” suggests, it’s all about getting new customers who are not already on your current customer base, and yes, this includes trying to…
What Does DPM mean?
A data management platform is software used to collect and manage large data from different sources A DPM is an important part of data-driven marketing because businesses can collect and analyze data from online and offline sources to provide deeper insights about their customers. With DPM, companies can customize and…
What Is Contextual Targeting?
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users will see ads relevant to the content of the site they’re currently on. For example, if…
What Is A Blacklist?
A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that are believed to be malicious. It uses pieces of information and a set of criteria to determine…
What Is An Ad Server?
An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver advertisement content Ad servers work by helping businesses in picking relevant ads and delivering them to the right audience. It’s widely used in online and programmatic advertising. In the initial…
What Is An Ad Network?
An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are often mistaken for each other due to their similarities. However, they have different roles in reality, but both are an important part of programmatic advertising. Advertising networks are companies that…
What Does GDN Stand For?
GDN Stands For Google Display Network Google Display Network (GDN) is Google’s programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used display platforms because of it’s ease of use and connection with Google Ads.
What Does RTB Stand For?
RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key to RTB is that everything happens in as close to current time as possible through an automated auction….
Protecting Paid Search Campaigns From Fraudulent Clicks
Blocking Ad Fraud From Your Paid Search Campaigns One of the most effective ways to get more out of a paid search campaign is to ensure that the budget is making it in front of real people! Eliminating these fraudulent clicks maximizes budget exposure, click volume and optimization. Discover some…
7 Steps to Effectively Put Together a Marketing Strategy
How to Put Together a Digital Marketing Strategy In today’s world, most of the content and marketing we indulge is digitally based. Whether you are reading the news or scrolling through social media posts you are being exposed to digital content and advertising. In order for your business to be…
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The Three Types Of Search QueriesMarketing Tips, Search MarketingMay 18, 2021
7 Steps to Effectively Put Together a Marketing StrategyMarketing Guides, Marketing TipsMarch 19, 2021
3 Steps To A Successful Video Marketing CampaignMarketing Guides, Marketing TipsNovember 27, 2020
