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You down with OTT?
Understanding OTT and its place in advertising: Nearly everyone is streaming TV through OTT (or over-the-top) these days. As such, it is worth knowing what this is and how it can be of use when it comes to advertising. Some examples of these internet-based channels are Hulu, Netflix, Xbox, PlayStation,…
What Is Geofencing Marketing?
Geofencing marketing is a geographically based type of marketing. This is done by an invisible boundary drawn around a certain area, business, or event center that you are able to use to reach potential customers through their smartphones and mobile devices. This is able to be done through the use…
The Three Types Of Search Queries
Understanding The 3 Types of Search Queries Despite the billions of searches that happens each day through search engines like Google, Bing and others, these can all be boiled down to 3 groupings of search queries. Getting a better understanding of these types of search queries can really support the…
How Hashtags Can Help Your Business
What Is A Hashtag? Also known as the number or pound sign, the hash sign quickly becomes a hashtag when followed by a word or phrase. A hashtag is used to help your post become more recognizable within relevant categories. You choose the hashtag specific to where you want…
Securing First-Party Data, and Three Great Ways to Use It
If one thing is true of the changes that have taken place within the marketing industry, it is that data is now currency. In today’s blog, I’ll be diving into one of the most valuable forms of data, how you can obtain it, and how your business can leverage it…
How To Create A Product Catalog
How to Create a Product Catalog What are the benefits of creating a product catalog? Similar to logos, business cards, and websites; product catalogs are a tool used to identify and reinforce brand awareness. A product catalog can be distributed via many of your existing marketing and sales channels…
What Is Data Visualization and Why Is It Beneficial?
What Is Data Visualization and Why Is It Beneficial? Data visualization represents raw data through charts, maps, and graphics in order to quickly and easily derive insights from the data. In this way, data visualization tools can assist with a company’s decision-making process. Through data visualization tools, businesses easily recognize…
What Does GTM Stand For?
GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies, that indicate something about a user on a website. Triggers are…
What Are Branded Effects?
TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where stickers and animations can be added to the video. Marketers can apply Branded Effects to their video content to create a more dynamic,…
Why Your Business Should be Using Google Forms
If you own a business or run a marketing team for a company, you should be utilizing Google Forms. Whether it’s for marketing, operations, or internal purposes, Google Forms can elevate your company or team’s communication to become fast and efficient. What is Google Forms? Google Forms is an online…
latest posts
The Three Types Of Search QueriesMarketing Tips, Search MarketingMay 18, 2021
7 Steps to Effectively Put Together a Marketing StrategyMarketing Guides, Marketing TipsMarch 19, 2021
3 Steps To A Successful Video Marketing CampaignMarketing Guides, Marketing TipsNovember 27, 2020
