Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated user experience is required, but the tangible SEO metrics were generally geared towards other factors like content, crawlability/indexability,…
Web content is the aural, visual, and textual aspects that are displayed on a website. Web content refers to the creative elements of a website. It can be a blog, video, product description, ad copy, social media post, and even a podcast. Rather than outright selling a product, web content…
WCAG stands for Web Content Accessibility Guidelines. The WCAG provides a step-by-step guide for creating web content accessibility for individuals and organizations. The guide aims to help developers build web content that is more accessible to all users, especially those with disabilities. The WCAG was developed by the World Wide Web…
What are Porter’s Five Forces? Porter’s Five Forces is a model that analyzes a company’s competitive environment. Understanding these five forces can help you recognize where you stand within an industry with regard to your competitors, your substitutes, your customers, your suppliers, and new entrants. This model will help…
If you are in the digital marketing industry, have a website, or just have an online presence that you want to maintain, then chances are that you may write a blog at some point in time. It seems to be a right of passage in the digital age. Blogging can…
Third-Party Cookies and Advertising Advertising is beneficial because it allows internet users access to a variety of websites and important tools. However, users are concerned about keeping their data and information private when it comes to digital advertising. With this user experience in mind, Chrome is starting to remove third-party…
What Actually is Typography? Typography is the art of arranging letters and text in various combinations of font, size, and spacing in order to make the copy legible, clear, and visually appealing to the reader. Typography includes font style, appearance, and structures, which aim to invoke certain emotions and convey…
#HowHashtagsHelpYourBusiness Learn how hashtags can help your business by following along with these simple steps! Hashtags are everywhere on social media and rightfully so. Not only does it help categories content but it also makes content stand out!
Brave is a browser-based web browser developed by Brave Software, a company of Yahoo! Online, and the maker of the pop-up blocker McAfee. In 2021, Brave was one of the first browsers to implement the High-Bandwidth Hosting Protocol (HBHPP), an industry-standard that defines the bandwidth limits for websites. Brave also…
Consent Management for Proper Pixel Placement & Targeting Unconsented targeting and pixel practices have come under increased scrutiny lately. Everything from GDPR to CPP, iOS changes and just general growing concern around digital privacy has forced marketers to reconsider pixels and tracking. Let’s take a look at some ways that…