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What does ROMI mean?
Similar to ROI (Return on Investment), ROMI takes a look at the returns a company can attribute to marketing and […]
What does KPI mean?
Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of […]
What does CPA mean?
Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular […]
What does CTR mean?
CTR or Click Through Rate is a benchmark of top-level campaign performance. CTR is an important measure of an initial […]
What does PPC mean?
PPC or Pay Per Click advertising referencing the types of advertising that use a CPC model, like Google Ads. Some display […]
What does CPC mean?
Cost per click or CPC references the cost of each individual click on your ad, and is a benchmark for budget efficiency. Common […]
What is Programmatic Advertising?
Programmatic advertising refers to the automated bidding and placement process of advertisements across the internet properties, such as websites and apps. Traditionally these are deployed through display and video but have been steadily expanding to OOH placements like billboards, OTT and others.
A Virtual Pittsburgh Experience – Step Inside
Corkboard Concepts Conducts 300+ Virtual/360 Photo Tours: Corkboard Concepts partnered up with a Florida-based virtual destinations company, Threshold 360, and Visit Pittsburgh to capture over 300 locations around the city of Pittsburgh and enhance the Corkboard Concepts’ 360 capabilities. The Corkboard Concepts team hit the streets to capture all of…
A Better Understanding of Attribution
“How did you hear about our [product/position/service/brand/company]?” Select one. TV Print Web Billboard Referral Other Where this question does pose some valuable insight about a single interaction, it falls short in providing holistic details around an interconnected marketing landscape (and not to mention survey respondent bias). The Inter-connectivity of Marketing…
The Relativity of Marketing Metrics and Performance
What are ideal metrics in marketing? We’ve all been there. Either asked these or been told to consider them. Rhetorical Question Number 1: What is a good Click Through Rate for my industry? Rhetorical Question Number 2: What about a good bounce rate? You can continue this line of questioning through every…
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