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What does CRO mean?
Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of […]
What does GMB mean?
Google My Business, or GMB, is a Google property that allows for businesses to claim their existence on Google […]
What does CTV mean?
CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and […]
What is OTT Advertising?
Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing […]
What does SEO mean?
Search Engine Optimization, or SEO, refers to the set of tasks that an individual or organization would take to encourage […]
What does SMM mean?
Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes, which may […]
What does PLA mean?
Product Listing Ads or PLA are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs) […]
What does RLSA mean?
RLSA’s or Retargeting Lists for Search Ads is the use of Retargeting in Paid Search / PPC campaigns through Google Ads […]
What does SERP mean?
Search Engine Results Pages or SERPs is the common reference to Google’s search results (among other search […]
What does ROAS mean?
Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by […]
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