Corkboard Concepts
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How to Corkboard your digital marketing strategy
Getting To Know A Corkboard Concept Before you delve into a digital marketing campaign, you first need to think: Have I made a plan? We believe that every great marketing strategy starts with a team, some ideas, and a Corkboard. Here are a few things you need to get sorted…
What does Linear TV mean?
Linear TV is the broadcasting of television content via underground cables, broadcast towers, or satellites. This content is ‘live’ in that it is not streaming to a specific user, but multiple users throughout a market area.
3 Tips for Better Usage of Your Brand’s Creative
Leveraging The Power of Creative To Grab & Maintain Attention “A picture is worth a thousand words.” It’s a statement that has stood the test of time like no other and continues to be relevant now more than ever. Attention spans have always been short, but with the steady adoption…
What is Post-Roll Video Ad?
A Post-Roll video is a video advertisement that automatically plays at the conclusion of a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Post-Roll videos traditionally perform the lowest as compared to Pre-Roll or Mid-Roll…
What is a Mid-Roll Video Ad?
A Mid-Roll video is a video advertisement that automatically plays during a break in a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Most video players do not allow a skip function during a Mid-Roll…
What is a Pre-Roll Video Ad?
A Pre-Roll video is a video advertisement that automatically plays before a piece of video content. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Many video ad players online have a skippable function that allows you to skip the video ad after…
What’s the difference between OTT and other TV advertising?
Like everyone else, I’ve been stuck at home for the past two months. Also like everyone else, I’ve been watching a lot more TV. I’ve often told friends that we live in the “Rogue Golden Age” of television. The phenomenon I’m pointing to when I say that is our relatively…
What is display advertising?
What Is Display Advertising? What is Banner Advertising? When referring to digital advertising, display or banner advertising simply refers to image, video or text ads (most commonly image ads) on websites. Placing specific display ads on websites can either be done through programmatic channels, direct buys (i.e. reaching out directly…
What is an impression?
An impression is the number of times your ad is loaded on a website, app or other platform and may be seen. Most impressions are actually tracked by load and not exactly by being seen. A Viewable Impression is one that is seen, not in its entirety, but in its…
What Does CBC Mean?
CBC Stands For Corkboard Concepts CBC is our attempt to cloud the world we live in with yet another acronym. Supposing that hearing our team regularly talk about CPC, PPC, CTR, and the works, we’ll also be using CBC as well. More commonly, CBC can be found in reports to…
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