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What is a Self-referral?
A self-referral in Google Analytics is traffic that comes within your own domain. Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured cross-domain tagging. Self-referrals can have a significant impact on your data performance. It can affect acquisition,…
How to Respond to Negative Reviews
The old saying “Word of Mouth” has turned into “Word of Mouse.” Online reviews are a great way for potential customers to get an inside peek at other’s experiences at a business. It is important that businesses manage a good reputation online, and this includes how they react to a…
What is Firebase?
Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications. Firebase includes tools for tracking analytics, monitoring performance, cloud messaging, reporting and fixing crashes, storing and syncing databases, providing secure authentication systems, and many…
What is a Cross Device in Google Analytics?
Google’s Cross Device is a tool to track and manage users’ data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, one segment of users might use a mobile device to surf the web and use the laptop to purchase. Another…
How Corkboard Concepts Supports Non-Profits
How Corkboard Concepts Supports Non-Profits Nonprofits are some of the most impactful organizations in our region and throughout the world. The degree to which these different entities are able to make positive change within their respective communities is often hindered by limited resources coupled with often insurmountable tasks to…
OOH – What it is and why you should be all about it
First, what is OOH: Out-of-home or (OOH) advertising, is any advertising that consumers see or engage with outside of their home. Perhaps one of the most notable is the billboard. We see these everywhere in our daily life. But you should also add to that wallscapes, posters, and place-based media…
What are Facebook Distribution Scores?
The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution scores give marketers a straightforward metric that shows which posts are doing…
What does MFA stand for?
MFA stands for Multi-Factor Authentication. MFA is the process of logging in to a system using more than just a password. This extra factor usually comes in the form of code that is sent via text or email. The codes can include letters and numbers that are time-sensitive, meaning they…
What is Web authoring tool?
Web authoring tool is a software that helps you create web pages. Web authoring uses the WYSIWYG(What You See Is What You Get) interface, meaning that web pages can be created visually similar to a desktop publishing program. This is an easier way to create web pages for a less…
What does Web accessibility mean?
Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their abilities. Web accessibility encompasses all barriers that may hinder users from accessing the site. This includes things such as navigating, perceiving and interacting with the web. Besides general users, web…
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