A Guide To Gaining Better Visibility On Search Engine Results Pages SEV, or Search Engine Visibility, is a business or organization’s overall appearance in search results. This is a paid and organic compilation that looks at ranking, impression share and what we’ll refer to as share-of-screen. It is a more…
A keyword is the fundamental basis of search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single word queries to long-tail keyword phrases. A keyword is at times synonymous with a Search Query,…
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For any business, having a Google My Business (GMB) listing is imperative. This will help with your SEO and will increase your chances of being shown on Google’s Local Graph and Map Pack. A well-filled out listing will give your customers all the information they need to know when they’re…
A conversion is an action that a customer or prospective customer takes that has been deemed to have a positive impact on business operations. Conversions can range from online goal completions, new customer acquisition, purchases, phone call, store visits, and more. Conversions may also include Key Performance Indicators. In digital…
About Google Analytics: Google Analytics is one of the most useful resources for any business, organization or webmaster. Google Analytics, or GA, is a free tool provided by Google to understand how people interact on your website and with the content you provide online. It is great insight into how…
Google Search Console is a tool for understanding a websites presence on Google Search. Google Search Console, formerly Google Webmaster Tools, is a tool provided by Google to better understand organic search performance. Similar to Google Analytics, Google Search Console provides analysis of performance however, Search Console specifically focuses on…
In Marketing, SEV Stands for Search Engine Visibility SEV, or Search Engine Visibility, is about the visibility of a brand’s website in search results, like Google and Bing. Similar to SEV, Moz refers to Search Visibility as, “The Search Visibility score is the percentage of clicks we estimate you receive…
Essentially opposite to Long Tail Keywords, Short Tail Keywords refers to shorter and generally more broad keyword strings or even a single word query. Short tail keywords usually get more search volume due to the broadness of the terms. These are usually great keywords for quick searches and also for…
A long tail keyword is a keyword string that is “longer”. The question of “How long does it have to be?” is up to debate, however, one thing it is definitely not is a single word keyword. A longer tail keyword often has a reduced amount of traffic but a…