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What is CLV?
CLV, or Customer Lifetime Value, is a measurement of how valuable a customer is to your business. It’s more than on a transaction-to-transaction basis as it includes the total worth of that customer to your business during their entire relationship. It’s an important figure to know as existing customers are…
What are Ad Extensions?
An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search campaigns, like Google Ads, to provide additional information and click opportunities. Ad extensions can include: Call Out Extensions Phone Call Extensions Location Address Extensions Sitelink Extensions Address Extensions Ad extensions…
What is Latent Semantic Indexing?
Latent Semantic Indexing is the relationship between and the connection of non-identical search queries and keyword context. Latent Semantic Indexing is an equation that matches words based on mathematical similarities so that if words are not direct matches or synonyms, content can still be retrieved based on other connections.
What do Engagements mean?
Engagements are a general classification for the way people interact with an ad. It’s also used on social media, such as Facebook, to highlight video views, post reactions, page reactions and more. These are often used as a benchmark for performance within the platform, without going outside
5 Things To Include When Developing A Website
Websites are just as important as a brick and mortar store location, and in some cases, they replace them (think e-Commerce sites). This is why it is so important to have a website and keep it modern when you update or develop it. The importance of an updated website in…
What does Ad Relevance mean?
Ad Relevance is Facebook’s indicator of how well your ad matches both their policies and the target audience. According to Facebook, Ad Relevance does not directly impact your costs and reach; however, reach and costs dictate your Ad Relevance. Ad Relevance is similar to Keyword Quality Score on Google Ads. …
What are Interstitial Ads?
Interstitial Ads are forms of advertisements that are inserted into the user experience of websites, apps, games, etc. These ads are commonly full screen ads, placed in between interactions of a website or app. For example, if you are on a news website and click on an article while viewing…
What is a Search Query?
A search query is the keyword or keyword string/phrase used by a person navigating through search engines like Google, Bing or others. Simply stated, a search query is the user input placed into the search bar A search query is matched to either identical keywords, keyword phrases, synonyms or based…
What is a Click?
A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertisers website; however, it can also include Click-To-Call, Click-To-Message, and other social media driven engagements, such as reactions, shares, click to social media pages, and others. A click is a type of…
What is Direct Response Advertising?
Direct response advertising is exactly as the name implies – it’s advertising that seeks for a response to that particular campaign or individual advertisement. It’s direct relationship to conversion allows for it to be more heavily tracked and optimized. At times the conversion or sale is immediate, however so long…
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