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5 Signs You Need to Outsource Your Marketing
When & Why To Outsource Marketing Initiatives I’ve been in the advertising industry for about four years now, and during that time I’ve had the pleasure of working with a number of different marketing stakeholders and business owners. There have been several occasions where I have suggested to them that…
What Does GA Mean?
GA stands for Google Analytics, a reporting tool from Google for understanding behavior on your website. GA is just the abbreviation for Analytics, but it is also a version of Analytics that has been regularly replaced by UA which stands for Universal Analytics, a newer version of Google Analytics. The…
What Is Microsoft Webmaster Tools
Microsoft Webmaster Tools Provides Insights Into Microsoft Search Performance Microsoft Webmaster Tools, formerly Bing Webmaster Tools, is similar to Google Search Console but provides insights into Microsoft’s search engine. Webmaster Tools are part of Microsoft’s Marketing Suite of Tools, which also includes Microsoft Clarity (their analytics platform) and others. Bing…
Preparing your Business for a Photo / Video Shoot
It’s an event that not many businesses think about. Often a photoshoot is thought to be too costly or not of any value. In fact, it can end up producing the greatest asset for your businesses. Nothing sets your Brand apart from competitors like unique, custom images that fit your…
What does Click-to-Call mean?
Click-to-Call is an easy action on web properties where a single click opens a phone app so a person can directly call a business. Click-to-Calls are often seen on websites and as extensions on ads. Search and Display both have Click-To-Call opportunities.
What Does Programmatic Mean?
Programmatic is the process of automated matching of two opposing sides (i.e. matching the needs of buyers and sellers) or matching a process to a program. In marketing and advertising, programmatic is specific to the automated process of buying and/or selling ad inventory based of price, targeting and placements. Most…
What Is Experiential Marketing?
Experiential Marketing is a marketing tactic that utilizes the engagement of the customer, product or service. Popular examples of Experiential Marketing is through physical engagement of a customer by getting them to experience your product at a location or event, such as sampling a beverage or visually watching a stain-removal…
What Does WYSIWYG Stand For?
WYSIWYG stands for “What You See Is What You Get” WYSIWYG is a popular programming/web development movement that is moving towards an on-screen setup experience. This means that the programming and setup are the same visual experience that a user would have with the finished product. Popular web CMS’s are…
Top 11 eCommerce Social Media Mistakes
Social media and eCommerce often go hand-in-hand right? You probably can’t go 10 seconds without seeing a new product advertised on your newsfeed – and there’s good reason. Social media drives customer engagement, and ultimately, sales. However, we’ve seen (on multiple occasions) a few eCommerce sites that need a little…
What does Quality Score mean?
Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance. Quality score is an important metric in Paid Search which lets a business know how efficiently your keywords are being priced out in a competitive marketplace. In addition to a determining factor in whether your ad…
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