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What does DMA Stand For?
DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region. DMAs are most commonly used by traditional medias like TV and Radio stations to clearly detail a particular market. Nielson designates 210 DMAs within the United States of America. When placing…
What does CX Stand For?
CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is used to describe one’s interactions through the purchasing funnel. A CX is an important (and mostly non-quantifiable) measurement as it determines a consumer’s perception of your business, brand, and/or product….
What does GRP Stand For?
GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign based on the audience that a particular campaign is targeting. GRPs do not measure the total reach of the campaign. For instance, if a business’ advertising campaign is looking to…
Website Design and Development Process
What You Need to Know When Developing a Website with Corkboard Concepts So your business has decided to have Corkboard Concepts design and develop your website, that’s fantastic! We are certainly excited to be a part of helping your business better its online presence. Designing and developing a website takes…
11 Steps To Optimize Your Google My Business Listing
After setting up a Google My Business listing, the next step is to take the time to really optimize it. Why does it matter? Have you ever looked up a business, saw the listing said it was open, made the trip all the way there just to find out the…
What does UTM code stand for?
UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs in Analytics. A UTM code looks as follows: Base URL (without UTM): https://corkboardconceptlegacy.developmentcorkboard.com/ URL with UTM: …
Facebook Takes Aim at TikTok with Instagram ‘Reels’
You’ve probably heard something about TikTok by now. Either you are one of the millions who have downloaded the app and spent hours scrolling through the countless creative short-form videos, or you’re just aware of all the youngsters doing quirky dances in front of their phones. In case you haven’t,…
How Long Does It Take For SEO To Kick In?
When it comes to SEO, there are many things that affect how long it takes for it to kick in. The simple answer is: it will take as long as the effort you put into your SEO strategy. While there are over 200 ranking factors that can influence how quickly…
The Impact of COVID-19 On Ad Metrics
Costs, Engagements & Acquisition Changes During Nationwide Shutdowns Covid-19 has impacted life around the world with various shutdowns, stay-at-home orders and just generally rethinking your lifestyle. Businesses shut down, advertisers pulled back on spend and media consumption abruptly shifted. With this being said, there were a number of advertisers that…
What Does eCPSU mean?
eCPSU stands for “effective Cost Per Swipe Up” eCPSU is an acronym used in SnapChat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on Snapchat being equivalent to a click or tap on…
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