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What Does VDP Stand For?
VDP stands for Vehicle Detail Page VDP, a Vehicle Detail Page, is when a user visits the inventory page of an automotive dealership’s website. This is an important KPI for automotive marketing and powersports dealerships digital advertising and website performance. As a stepping stone to a conversion, VDP’s are often…
The Importance of Online Reputation Management
“It used to be word of mouth, now it’s word of mouse.” The meaning behind this saying is that referrals online through review platforms like Google, Facebook, Yelp and Trip Advisor, for example, are more important than traditional word-of-mouth referrals. 5-10 years ago, you learned about peoples’ experiences with…
what does ecpi mean?
eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However, instead of measuring advertising spend against the cost per new acquisition, with eCPI we are measuring advertising spend against…
What Does Paid eCPMR Mean?
Paid eCPMR stands for “effective Cost Per Thousand People Reached” The acronym eCPMR is an acronym used on Snapchat’s advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an important metric to understand your campaign, or ads, efficiency…
What do Swipe Ups mean on SnapChat Ads?
Swipe Ups are actions on SnapChat Swipe Ups are similar actions to “Clicks” on other platforms. A Swipe Up on SnapChat is simply the action taken on an ad or a CTA. The literal action taken on a mobile device is a “Swipe UP”. For more, see also eCPSU.
What Does DMP Stand For?
DMP stands for Data Management Platform DMP’s allow you to better collect, manage and model audience data across platforms. Think of it as a storage and activation of 1st party and 3rd party behaviors that your business has collected from interactions with customers/clients. DMP’s support data-driven companies in targeting and…
New Social Media Features Guide Brands Through The Pandemic
We’ve now been under quarantine sanctions for five months, thanks to COVID-19. This pandemic has given social media outlets plenty of time to make some changes to their platforms to help brands engage with their audience. So what features have been added, and how do these facilitate a better customer…
How Covid-19 changed social media content
Since COVID-19 has made a significant impact on 2020, social media engagement and content have also changed and increased during this time. While keeping ‘socially distant’ has become the norm, we are also becoming ‘socially close’ by engaging more with each other online. According to a GlobalWebIndex survey, July 2020…
How To Add CBC To Your Business’ Facebook Page
When you get Corkboard Concepts to manage your Facebook page or ad account, first we need to be given access. The following steps easily outline how this can be done after we have requested access to your Facebook page and/or ad account. How to add us to your Business…
Making the most of your Story
How to capitalize on your story in your ads For many companies. standing out amongst the masses has long been challenging when vying for the attention of customers. There are so many ad messages to compete with, that finding a way for your message to resonate, becomes a daunting task….
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