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What Does CRM Stand For?
CRM stands for Customer Relationship Management Customer Relationship Management is the process of managing all interactions that a company makes with both existing and potential customers. CRM implement different strategies to help marketer better understand their target audience and strengthen the relationship.
What Does CMS Stand For?
CMS stands for Content Management System A CMS, Content Management System, is a computer software or an app used to manage and create content on a website. Many CMS are open source, meaning that it can be used for free. However, some features such as templates and plug-ins may be…
What’s A Buyer Persona?
A buyer persona is a detailed information that represents your ideal customer. The information for a Buyer Persona is created based on market research that includes demographics, goals, motivation, behavioral, and buying patterns. A buyer persona helps marketers create content to better target customers on a personal stance, as they…
What does B2C Stand For?
B2C stands for Business-to-Consumer. Unlike B2B, business transactions are performed by businesses to consumers. An example of B2C is an online marketplace that sells its products directly to customers. Common B2C relationships are for retail stores, restaurants and more. Unlike the B2B relationship, B2C has the end transaction with a…
What Does B2B Stand For?
B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and services are done strictly between businesses. An example of a B2B is a wholesaler that sells its products to retailers (a B2B transaction), who then sell it to customers (the…
What Is A Multivariate Test?
A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a typical Split Test. Multivariate Tests generally see 3 or more versions of marketing assets, either at the targeting, messaging or landing page experience. Through this comparative testing, a marketer can…
What’s an A/B Test?
An A/B test, also known as Split Testing and Bucket Testing, is a methodology in which two versions of marketing assets, like an ad message, imagery, or an app or a webpage, is tested proportionately across visitors to see which variants perform better. The test uses statistical data to evaluate…
What Does eCPS stand for?
eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for efficiency based on share engagements. eCPS is a popular metric in Snapchat advertising, specifically with…
Understanding Traditional Media – Television
As the marketing and advertising landscape changes with the advent of exciting new technologies and capabilities in the digital media world, more traditional media can still be an effective part of your advertising strategy. One of those traditional media that can be effective adding to your marketing mix is television….
How Corkboard Concepts Creates More Effective Targeting Through Audience Modelling
A Walkthrough of Establishing Effective Audiences Data – It’s not about knowing what a single person will do in each scenario, but instead having a strong inclination as to what a group of people will do in most scenarios. Unknown Quote Audiences come in all shapes and sizes. Slicing and…
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