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What Is A Backlink?
A backlink is a tool of linking a page to other external websites. Backlinks are often used in SEO (Search Engine Optimization) to help improve rank and discoverability in a search engine. A Backlink is also known as an inbound link. Backlinks we’re popularized by Google’s search engine that required…
What Does UET Tag Stand For?
UET Stands For Universal Event Tracking UET Tags are what Microsoft Ads (Bing Ads) calls their tracking pixel, similar to the Google Ads tag. The UET Tag is both a remarketing and conversion tag, hence the “Universal” indication. A business or organization places this tag on a website and then…
What Does eCPC Stand For?
eCPC Stands For Enhanced Cost Per Click eCPC is a click based cost (CPC) strategy for Google Ads that focuses on conversion optimization. Enhanced Cost Per Click / eCPC is a Google Ads acronym for a cost strategy that is similar to TikToks oCPC strategy.
What Does oCPC Stand For?
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more conversions. oCPC is a TikTok acronym that is…
What Does SME Stand For?
SME stands for Subject Matter Expert SME or Subject Matter Expert is a person who has expertise in a particular area or topic. SMEs are needed to help meet challenges or solve specific problems. Some examples of common fields of SMEs are IT(information technology), Law, and Architecture.
What Does Bottom of The Funnel Mean?
The bottom of the funnel is the last stage of the buyer’s journey, where they’re ready to take action of whether purchasing or not. This is the crucial stage as you’ll be converting your leads into customers. Also, in this phase, potential customers are comparing information of your brand with…
4 Must-Have Chrome Extensions for Digital Marketers, and How to Use Them
Google Chrome has long been the dominant web browser. https://www.w3counter.com/globalstats.php One of the reasons for its success is the ability to add additional functionality to the browser by way of Extensions (https://chrome.google.com/webstore/detail/extensions/lmjcdccmhfohhffdhmleihkcgefgnghb?hl=en). I’ve put together a short rundown of four of my favorite Chrome Extensions for Digital Marketing. Expect to…
What Is A Sales Funnel?
A Sales Funnel is the path a new customer goes through leading up to purchase A Sales Funnel is a concept that maps out all of the stages that someone goes through from the start of the buyer’s journey from prospect or lead to purchaser, and even in post-purchase relationships….
What Does Outbound Marketing Mean?
Unlike Inbound Marketing, where customers search for products and services that a business offers, in Outbound Marketing, the company initiates contact with its target customers. Outbound marketing is also known as Push Marketing. Outbound Marketing uses more traditional forms of advertising, such as TV commercials, print advertisements, email spam, and…
What Does Inbound Marketing Mean?
Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses tools such as content marketing, search engine optimization (SEO), branding, and social media marketing (SMM) to create valuable experiences for customers and…
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