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What Is Owned Media?
Owned Media is an entity such as a store front, newsletter, website, and brand, among others, which the company has essentially control over. These entities work as a channel to market the brand to their target customers. A big advantage of an owned media is that the company exercises complete…
What Is The Marketing Mix?
The Marketing Mix are product or service-centered strategies and tools that companies use to promote their brand and sell their products or services in the target market. The marketing mix is centered on the 4 P’s, which helps marketers define their objectives and how to best achieve their goals.
What Is Earned Media?
Earned media is content that spread throughout a business’s market because due to its value and popularity. Examples of Earned Media are PR, Social Media Followings, SEO position, Word of Mouth (WoM), and others. With Earned Media, the brand does not own the channels that it is being delivered through,…
What Does ATS Stand For?
ATS stands for Applicant Tracking System. Similar to a CMS, an ATS is a web platform and software for easily posting jobs and tracking the process from application to hire. Most popular ATS’s also integrate into other functions, whether it being 3rd party job boards or CRM systems. Applicant Tracking…
What Does Canonicalization Mean?
Canonicalization is simply identifying the original or main source of a particular piece of content online. Canonicalization is the way that search engines, like Google, sift through duplicate content to understand the source that is attributed as the original, authoritative or most representative over the rest of the duplicates. At…
What Is Paid Media?
Paid Media is an external marketing option in which a company pays to get their product promoted. Popular examples of paid media include TV advertising, Paid Search Advertising (SEM), Programmatic Display Ads and more. All contents of Paid Media are created by the company, but it’s distributed on other channels…
Prioritize Job Listings On Your Website
SEO for Recruitment Marketing Marketing and Human Resources teams are constantly faced with the question of, “Where does recruitment stand?” Is this a marketing or HR function? Most of these questions likely come from whose budget does that come out of? From an organic standpoint, it is likely an “Human…
What Is The Media Mix?
Similar to the Marketing Mix, the Media Mix focuses specifically the types of media that a business’s brand relies on in reaching it’s end customer. The Media Mix includes Owned, Paid and Earned Media. Each function of the media mix helps reach the end customer but in a slightly different…
What Is Content Marketing?
Content Marketing is a marketing strategy of creating different types of online content consistently to attract customers and increase leads. Content marketing includes everything from planning to create to distributing and publishing. The contents created should capture customers’ interest and help them give solutions to the problems they may have. …
What Is The Buyer’s Journey
The buyer’s journey is the stages that someone goes through from finding a product to considering to purchasing. Companies need to focus on delivering valuable experience at every step of the buyer’s journey to help convert visitors to customers. The buyer journey is similar to the sales funnel, but focuses…
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