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What Does UX / UI Stand For?
UX stands for User Experience, and UI stands for User Interface. UX / User Experience A UX is the interaction of users with the company’s product or services. The design of UX is focused on delivering meaningful and enjoyable experiences to users. A better user experience is often encouraged by…
What Is Loyalty Marketing?
Loyalty Marketing is a strategy which focuses on strengthening relationship with existing customers by ways of incentives and rewards. Loyalty programs are offered to customers to encourage them to repeat purchase. One example is the airline business, where frequent-flyers program allows customers to receive miles that they can collect and…
What Are HTML5 Ads?
HTML5 ads are ads that allow users to create interactive and animated advertising. Unlike the once popular Flash-ads (now largely obsolete), HTML5 ads are compatible with many browsers and operating systems. HTML ads comprise of different files such as video and image components and HTML file. HTML ads have become…
What Does Marcom Mean?
MarCom is the abbreviation of Marketing Communications. Marketing Communications are the primary means of connecting and building relationships with customers and prospects. Marcom plays a role as the voice of the company, receiving and processing all information.
What Does Top Of The Funnel Mean?
The top of the funnel is the first stage of the buyer’s journey before getting to the final stage of purchasing and becoming a customer. In this stage, marketers aim at spreading awareness of their brand in the hope of attracting them.
What Is A Target Market?
Target market is a group of consumers at which a service or product of your company is aimed. All the marketing efforts are also positioned to target this particular group of people. Consumers in a target market share similar characteristics such as demographics, income, and behavior. A popular way of…
5 Reasons Why Content Marketing is Important
Every company has a product or service to offer. However, showing it off like a catalog is not always the best way to reach your potential customers. You need to make what you offer relevant, fit a lifestyle, and create an intent to purchase. Just having a nice image doesn’t…
What Is A Bounce?
A bounce is a session that ends without 2 or more pageviews. A bounce represents the number of visitors who enter the website and exit right after, without continuing to explore other pages on the site. A second pageview negates a bounce. This is a popularly used KPI for high-level…
What Is Off-Site SEO?
Unlike On-Site SEO, an Off-Site SEO is activities outside your website to improve discoverability and search engine ranking. Examples of off-site SEO practices are link building, increasing engagement on social media, reputation management, and influencer marketing.
What Is On-Site SEO?
On-Site SEO is the function of SEO that focuses within the actual company’s website. On-Site SEO or On-Page SEO is the optimization of content on a web page to improve its search rankings and visibility. Besides producing and optimizing the quality of content, on-site SEO also looks at keyword placement…
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