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What does NPS stand for?
NPS or Net Promoter Score is a metric that shows how likely customers recommend a company’s products or services to others. The information is collected through a survey, which asks common questions such as, “On a scale of 0 to 1, how likely are you to recommend our products to…
Should you bother with Bing?
Ah bing. The search engine that eagerly launched roughly 11 years ago. For many, the use of Bing is laughable and the butt of many marketing jokes. However, before you pass Bing off as The Google-Wannabe not worthy of your marketing efforts, think again. Bing has got some really great…
What does CSI mean?
CSI Stands for Customer Satisfaction Index Customer Satisfaction Index or CSI is an analytical tool that measures how satisfied customers are with the products or services. CSI helps companies to find out the reasons why customers like or dislike the products or services offered. CSI is an important tool for…
What Does SAC Stand For?
In Marketing, SAC Stands For Special Ad Category Special ad categories are designations by initially Facebook, but now moving to Google and other platforms, for markets and advertising segments deemed protected. SAC’s are protected to eliminate the ability to discriminate in targeting, by eliminating the ability to target on age,…
What Is Tier 3 Advertising?
In Advertising, Tier 3 Relates To Local Advertising Efforts, Generally Around Local Branding and Purchasing. Tier 3 advertising refers to the type of advertising that exists at a local level, for a specific national brand. This is seen with larger, national brands that have a local retailer or services provider….
What Is Tier 2 Advertising?
In Advertising, Tier 2 Relates To Regional Advertising Efforts, Generally Around Branding In A Specific Area. Tier 2 Advertising is specific advertising initiatives that help a company brand itself within a local market. The goal of Tier 2 advertising is similar to that of Tier 1, to chose the company’s…
What Is Tier 1 Advertising?
In advertising, Tier 1 relates to national advertising efforts, generally around branding. Tier 1 advertising exists in a scenario where a brand that has a distribution network and local outlets focuses on the broad scale of advertising initiatives. Generally speaking in Tier 1 advertising, the branding goal is for selecting…
Defining A Programmatic Advertising Audience
One of the most unique and intriguing things about programmatic media is also that which makes it so effective: the ability to create a custom audience. With programmatic advertising, digital marketers have the ability to build out a campaign that is uniquely designed to reach their target audience. Likened…
How to Plan for a Professional Drone Shoot
If you’re a certified drone pilot and doing a drone shot for business, you will have to prepare for drone shoots. When getting paid for drone footage it is important to follow some simple rules to ensure that everything goes smoothly and according to plan. When flying drones in a…
What Are The 4 P’s Of Marketing?
The 4 P’s of Marketing are Product, Price, Place, and Promotion. Product: The type of product or service that meets the demand of the target audience. Price: The actual amount that the product will be sold. This amount is what the customer will pay to use the products or services….
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