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Corkboard Concepts Records a New 5-Star Review for Great Web Dev and SEO Services
5-Star Marketing Campaign Performance There are many reasons why you should consider migrating your business online. From engaging with more clients to improving services and products, the technology today can certainly help in advancing your company further online. At Corkboard Concepts, we help and guide companies throughout the processes of…
11 Steps To Optimize Your Google My Business Listing Copy
After setting up a Google My Business listing, the next step is to take the time to really optimize it. Why does it matter? Have you ever looked up a business, saw the listing said it was open, made the trip all the way there just to find out the…
Twitter Advertising As Viable Paid Media Platform
Understand Your Own Goals Before Choosing A Platform Having a social media presence for your business is no longer merely an auxiliary; it is an absolute necessity. That being said, choosing the right social media platform for your business is still a viable question. There are many factors to consider…
What is Cohort Analysis?
Cohort analysis is a tool to measure the engagement of groups with similar characteristics. Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared characteristics to better understand their behavior. So rather than looking at all users as a unit, cohort…
What is Advertising Workspace?
The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4 interface focuses on attribution models and path conversion. The reports included in the advertising workspace can…
What does API stand for?
API stands for Application Programming Interface. An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between two separate apps. So, for instance, when you book a hotel from your mobile phone through an app, the API takes your booking…
How Color Gives Meaning To Design
When it comes to visual aesthetics, color is one of the first things a person notices. Whether intentional or not, colors give meaning to design. They stir emotions and express values. Research from the Institute for Color Research reveals people make a subconscious assessment about an environment or product within…
What does SDK stand for?
SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes everything from documentation to instructions on how to build a particular thing. An SDK has processes, code samples,…
What are Custom Dimensions and Metrics in Google Analytics?
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn’t automatically collect. Custom dimensions and metrics can easily help track and analyze data that matters to your website. Google Analytics tracks specific attributes and metrics by default. Some examples of the predefined dimensions are age, region,…
What is a Measurement Protocol in Google Analytics?
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically sends user interaction data(such as page views, transactions, events, etc) to analytics from…
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