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What is a MQL?
A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words, those prospects that have the highest chance of becoming a customer. Similar to Sales Accepted Leads (SAL), in MQL, leads need to pass the criteria that a company has…
What does AIDA mean?
The Marketing Acronym AIDA stands for: Awareness, Interest, Desire and Action AIDA stands for Awareness, Interest, Desire, Action. It’s a hierarchical model that describes the stages that customers go through in the process of purchasing a product or service. Awareness: At this stage, marketers need to figure out how to…
What does ROI mean?
ROI Stands For Return On Investment ROI or Return on Investment is an equation used to find the profitability of an investment as a total percentage of cost. As a business owner, ROI will tell you how efficient your total expenditure is in terms of profitability. ROI is similar to…
What is CCR?
CCR or Customer Churn Rate is the percentage of customers that stops doing business with a company in a given period of time. Churn can be caused by a number of reasons such as poor user experience, better offer by a competitor, and lack of interesting features. CCR, CRR,…
What Does MAP Policy Mean?
A MAP Policy Stands For Minimal Advertised Price Policy MAP Policies are common retail policies limiting retailers from advertising prices under a minimal point. As the acronym indicates, this is specific to the advertised price and not necessarily the sales price. Often times the sale price or in-store price may…
What does CRR mean?
Customer Retention Rate, or shortly known as CRR, is a metric that measures the rate of customers that continues to do business with a company for over a given period of time. Contrary to a Customer Churn Rate, which monitors customers that stop doing business with a company, CRR focuses…
How Google Ads Can Help Small Businesses
While I was spending time at my parent’s house over the weekend, I got to talking with my brother who is a full-time marketing manager that also runs a small clothing business out of the attic. He mentioned how he was beginning to become very frustrated that when searching the…
Facebook Imposes Ad Limits
Starting in February 2021, Facebook will be enacting a limit on the number of ads each Page can run at the same time. So what are Facebook limits? Facebook Ad limits mean that there will only be a number of ads your Facebook page will be able to…
What does CAC mean?
CAC or Customer Acquisition Cost, is the total cost of marketing and sales efforts used to acquire a new customer. CAC can be measured by dividing all the expenses in getting new customers by the number of customers gained during the period the money was spent. For example, let’s…
What does CPL mean
CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated. In a cost per lead model, both advertisers and publishers have responsibilities in producing desired performance. The publishers are responsible for putting the ads in the right place for…
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