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What does DV360 mean?
DV360 stands for Display and Video 360. A DV360 is Google’s Demand-side Platform (DSP), which provides marketers with a tool for managing and creating campaigns, organizing data, measuring and optimizing results, finding and buying media. The platform features make it possible for different teams in the company to work together…
What is Geofencing?
Geofencing is Geotargeting, But More Specific. Geofencing is a more granular form of geotargeting that uses a smaller geographical radius paired with GPS, Wifi or Bluetooth to trigger advertisements to a potential customer. Geofencing is putting a hypothetical “fence” around your business that will trigger an ad to anyone within…
What does AoR stand for?
AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meeting with the company’s clients to negotiate prices and sign contracts. Other services that AoR engage…
What is Geotargeting?
In Digital Advertising, Geotargeting is a Useful Targeting Method. Geotargeting is a tool that an advertiser can use to control where their ads will be shown through the use of radiuses (normally a mile or more), zip codes, regions, states, or even countries. For example, if an advertiser assigns 5…
What Is A Dead Click?
A Dead Click is a click on a website the ends with nothing happening. Dead Clicks, is a metric used by Microsoft Clarity’s analytics platform to understand the number of clicks that end up with no affect. Similar to Rage Clicks, Dead Clicks are a negative metric that signals a…
What does USP stand for?
A unique selling proposition is a one-of-a-kind factor that makes your company unique to others. A USP is part of a marketing strategy where companies inform their target market about how their products or services are superior to their competitors. USP is an important factor, especially if what your offer…
Geotargeting vs. Geofencing
What’s the Difference Between Geotargeting and Geofencing? Geotargeting and geofencing have the same idea in mind: giving advertisers the power to control geographically where their digital advertisements will be shown. The difference between the two is that geotargeting is a more broad targeting method whereas geofencing gets much more granular…
What does DA stand for?
Domain Authority is an indicator that predicts how well your website will do in search engines. The domain’s ranking ability is affected by two factors: popularity (quality of backlinks and unique linking domains) and track record (those who have been around for years with good tracking record). There are…
What Are Google Signals?
Google Signals are a Google Analytics Feature that Enables Cross Device Reporting Google Signals allows for Cross Device reporting by tracking based off of a cross platform user criteria in addition to a User-ID rather than just a standalone User-ID or Device-ID, whenever applicable. Google signals allows Google Analytics to…
What does TOFu mean?
In Advertising, TOFu stands for Top Of Funnel. TOFu, although sounds like a soy-based vegetarian product, in marketing stands for Top of the funnel. This is the first stage in the sales funnel. At this stage, potential customers aren’t ready to make a purchase just yet. Rather, they’re still getting…
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