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What does ESP stand for?
ESP stands for Email Service Provider. ESP or Email Service Provider is a company that offers email marketing services. These ESPs offer software with different features, which usually include email templates, statistics and reports, and other functionalities that can help marketers create and send the right emails to the right…
How To Set Up Microsoft Clarity?
A Guide to Setting Up Microsoft Clarity: Microsoft Clarity is a great, new and free tool from Microsoft’s digital ad suite of tools to better visualize website analytics. Similar to Google Analytics, Microsoft Clarity provides a more visually engaging view of website performance. Here are the steps to get started…
3 Tips when Determining a Business’ Target Audience
3 Tips when Determining a Business’ Target Audience Data is what drives an effective advertising campaign. The days of running ads in a place where “everyone sees them” are over. Consumers engage with media in so many different ways it is impossible to reach the masses in just one form…
What does DNS mean?
DNS stands for Domain Name System. DNS or Domain Name System, is a naming system that consists of information such as a directory of names and IP addresses. DNS basically helps computers communicate with each other. For example, DNS converts human-readable domain names such as google.com into computer-readable IP…
What does SAAS stand for?
SAAS stands for Software As A Service. SAAS is a software delivery model where users can access an application and its data via a web browser without downloading it. Compared to the traditional software downloads, SaaS has a lower upfront cost, and its application is more accessible because it runs…
What does RSS stand for?
Really Simple Syndication is a web format that allow users to publish regular content such as blogs and news headlines and notify readers when new contents are available. An RSS feed makes it easier for readers to stay informed with the latest content from their favorite site. So instead of…
What Is A Quick Back?
Quick Backs Are Clicks On A Website That Result In Quickly Going Back This is another negative engagement metric found on Microsoft Clarity, indicating a user either accidentally clicked through or clicked through to a page that turned out to not be what they were looking for. Quick Backs, similar…
What does SA360 mean?
A Search Ads 360(SA360), formerly known as DoubleClick Search, is Google’s search management platform, which helps companies manage large search marketing campaigns across different channels in one integrated place. The tools on the SA360 platform help marketers run more efficient campaigns by simplifying the complexity that goes into creating…
An Introduction To Inbound Marketing
What Is Inbound Marketing & How To Make The Most Of It Inbound marketing can be one of the best sources of sales and relationship building available to a business. By creating valuable content and sharing relatable experiences, you attract clients by connecting with them through their search for your…
Steps To Follow Up With A Facebook Lead
Getting Started With Facebook Native Leads: Facebook Native Lead Forms are a great way to increase the volume of leads through targeted ads on Facebook. The amount of data available and time spent on social media makes it a great place to mine for leads. With the ease of lead…
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