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What Is A Live-Stream?
A live stream is an online streaming media broadcasted in real time. Live streaming technology allows users to create, watch, and share live videos from an internet-enabled device from anywhere in the world. More companies are incorporating live streaming as part of their digital marketing, and for good reasons. Live…
What Is A Landing Page?
A landing page is a page where visitors first lands on when visiting a website after they click on a link from an email, Google, Youtube, Facebook, or other similar web. A landing page has a single purpose: converting visitors into leads. To maximize conversions, a landing page usually contains…
Quick List of Country Exclusions For Google Ads
Excluding Country Geo’s in Google Ads: There are many ways to indicate location within Google Ads, and other digital and social media advertising platforms. The default on Google Ads for instance is “People in or interested in” as a location. So, if that geography just happened to be Seattle Washington,…
What Is Javascript?
Javascript (JS) is a web programming language that allows developers to create and control complex features on their websites. This includes creating dynamic content such as animated graphics, interactive forms, photo slideshows, and many others. An example of Javascript that you may often come across is when you type in…
What Does ARP Mean In Local Advertising?
In Local Advertising, ARP Stands For Average Rank Position Average Rank Position (ARP) refers to the average page position of a specific domain in the Map Pack of SERPs. It is calculated by adding the position of local rankings of a domain that show up for a particular search and…
What Are Local Service Ads?
Local Service Ads are ads supported by the Google Guarantee, specifically for the service industry. Local Service Ads appear at the top of Google SERPs, even above those of other standard ad listings. These are all noted by their “Google Guarantee” and accompanying star rating. Local Service Ads provide a…
What Does CLS Stand For?
CLS stands for Cumulative Layout Shift CLS is a metric used to understand how visually stable a website interface is. CLS is a score that Google uses in their Search Console as an important user-centric, on-site SEO metric. A high CLS score indicates a “spammy” or poorly constructed web page….
3 Steps to Growing Pay-Per-Click Conversions
Maximizing Conversion Potential of Search Google accounts for over 90% of all search around the globe making it the most dominant search platform in nearly every country in the world (China, Russia and Japan being a few notables with other search engines). If you want to generate sales online, or…
What Is A Website Heatmap?
A website heatmap is a user behavior and website interaction tracking tool. A website heatmap provides a webmaster with a better view of user behavior on their website. Heatmapping tools aggregate user interactions to provide an understanding of what and where most users interact with content. It utilizes heatmapping visuals…
What does CDP stand for?
Customer data platform (CDP) is a software that collects first-party customer data from multiple sources and creates a single comprehensive database accessible to other systems. The CDP helps marketers to easily collect, manage, and track customer data for marketing campaigns and customer service initiatives.
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