A Thank You Page is a page on a website where users are redirected after they’ve completed an action, such as clicking “yes “to an offer or a purchase Many businesses overlooked this simple but yet important page. A Thank You page serves many purposes besides a token of appreciation….
Responsive design helps your website adapt to different screen sizes and other elements when accessed on many different devices and browsers A Responsive Design is an approach used in web development that enables users to access content in various screen sizes on all devices. You may have encountered a problem…
Word-of-mouth is the action of sharing information from one person to another, whether by telling someone directly or via another medium such as social media Have you ever recommended friends or family members about a product or a place because you’ve had a good experience with it? Or have someone…
Facebook pixel is a code for your website that tracks users as they interact with your Facebook ads Facebook pixel is a great tool to measure the performance of your Facebook ads because it monitors the actions of users and lets you know about them. Facebook pixel collects important data…
What does reach mean? What does impression mean? How do they equal frequency? Reach is the number of unique users that have seen your ad whereas impressions are how many times your advertisement was shown on screen. If an ad reaches 25,000 impressions and a reach of 5,000, that means…
A plugin is a software component that makes it possible to add a feature to the program Plugins give additional functionality to websites that is otherwise not available. This can vary from images, videos, sound, or animation. For example, when you want to watch a movie online, you may have…
First Party Cookies Are Cookies Enabled By & For The Website You’re Visiting First Party Cookies are common instruments in helping to promote user experience through stored information. This is common when a website remembers things about a user from page to page, visit to visit, etc. The question of…
Third Party Cookies Are Cookies That Belong To A Site OTHER Than The One You’re Currently On Third Party Cookies exist for platforms like Facebook and Google for tracking user behavior on websites outside of these properties. Third party cookies are commonly seen in advertising and analytics, with a popular…
A slug is part of a URL that is located at the very end of the website link A slug is part of a URL that is located after the domain extension. For example, in www.devcorkboard.wpengine.com/articles – the slug is the ‘articles.’ You want to customize your URL’s slug for…
Understanding The Pro’s & Con’s Of Search, Display, Video, OTT & Social Media Advertising The purpose of this article is to provide you with a better understanding of the merits and demerits of certain digital advertising tactics. The goal is to highlight very high-level features to help distinguish when one…