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What Does AMA Stand For?
AMA stands for Automotive Model Ads. AMAs, or Automotive Model Ads, are a new retargeting method offered by Facebook to deliver ads to a much more specific retargeting audience in the automotive industry. AMAs can gather potential buyer preference down to the color of trim or fabric of seats a…
What Is Voice Search?
A voice search is a function where users can use their voice instead of typing to search online Voice search uses speech recognition technology to help transcribe human speech into text. People use voice search for extracting different information, from the weather forecast to the stock market to everyday questions….
What Are Transactional Search Queries?
Transactional search queries are search queries whereby a user is interested in making a transaction, such as buying a product Search requests that indicate interest in purchasing is considered to be a transactional query. For example, search requests that include verbs such as “buy,” “order,” and “download, as well as…
What Are Informational Search Queries?
Informational search queries are used by users who are looking to find an answer to a question As an information-driven query, searches usually come in the form of questions and use words such as “how” and “what.” For example, “how to cook rice” or “what is SEO.” However, an informational…
The Difference Between a Click and a Session
The Difference Between a Click and a Session When running any advertising campaign there are KPIs that help marketers understand and measure the effectiveness of how that particular campaign performed. Some forms of advertising provide more data than others. For instance, a programmatic display campaign will give much more information…
What Are Navigational Search Queries?
A navigational search query is a search request entered by users when looking for a specific website Navigational search queries, also known as “Go” search queries, are used only to find a particular website. The users don’t necessarily have a clear intent of purchasing a product. Users might also use…
What Is Brand Awareness?
Brand Awareness is the degree of recognition and association of your brand by your customers Brand Awareness is more than just being aware of the name and the logo of your company. It’s also about customers’ ability to associate your product with their lifestyle. For example, you may have heard…
What Is A Website Frontend?
A Website Frontend is the visual aspect of a website that users can view and interact with Frontend, also called the client-side, is anything that users experience when navigating a website. Unlike a Website Backend, where every work that goes into creating a website happens in the background (the server-side),…
Google My Business Optimization Tips
Is Your Google My Business Optimized? What is Google My Business, or GMB? GMB is what appears on the right hand side of a Google results page that supplies quick shortcuts to a business’s location, hours, phone number, website, photos & videos, reviews and more. Example of a Google My…
What Is Product-Market Fit?
A product-market fit is a stage where businesses have found the right product that fulfills the demand in the market Product-market fit is the stage that every business wants to be in because this is where you’ll see your business growing. When your company has reached this ideal stage, your…
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