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What Is Buyer Intent Data?
A buyer intent data is a collection of data that consists of users’ online activities Buyer intent data is used to target customers who are already at the bottom of the funnel. In other words, those who have the highest chance of purchasing. A buyer intent data can include activities…
There’s A New Acronym In Town And It’s AMA
What does AMA stand for and what does it do? AMAs, or Automotive Model Ads, are the latest and greatest ad format being offered by Facebook specifically to automotive marketers. These new ads will retarget buyers with ads that are based on the builds they create when visiting manufacturer websites….
What Is Buying Intent?
A buying intent is the likelihood of customers in purchasing a product or service in a given period of time When a customer expresses a buying intent, they’re showing behaviors that indicate their interest in purchasing a product. The information collected (called Buyer Intent Data) includes things they do online…
What Is The Internet Of Things (IoT)?
The internet of things refers to the physical devices or objects embedded with technologies so that it can interact over a network Any physical objects that can be connected to the internet can be considered as IoT. These connected objects are equipped with technological components so that it can share…
What Does ABM Stand For?
Account-Based Marketing is a strategy where marketing efforts are directly geared to only a few specific accounts Unlike other marketing strategies, where marketing resources are put out to a wide set of targets, ABM focuses only on specific ones that are the most promising. In an ABM, sales and marketing…
What Is Corporate Identity?
A corporate identity is the overall character of a company and how it presents itself to the public A corporate identity encompasses everything from the visual aspect, such as the logo, to how it operates its business internally and externally. The objective of corporate identity is to differentiate from competitors…
What Does MVP Stand For?
A Minimum Viable Product is a development approach where the basic version of a product is released to the market to get feedback from potential buyers Although MVP is only the basic version of the product, it still needs to have enough features to get the attention of prospective consumers….
Traditional Print vs. Digital Marketing
Transitioning From Traditional To Digital Marketing From A B2B Sales Perspective Traditional media, also referred to as old media, is primarily advertising through radio, television, and print. Traditional media is still widely used today but has faced a lot of competition from its distant cousin coming into town: digital…
What Is Google Web Story?
Google web story is a mobile-friendly visual slideshow similar to the story feature you see on Instagram and Facebook Google web stories use a combination of images, sounds, texts, and animations to create dynamic content that can be consumed by simply tapping through or swiping from one story to another….
What Is SWOT Analysis?
A SWOT analysis is a framework that identifies the company’s Strengths, Weaknesses, Opportunities, and Threats A SWOT analysis is used to help companies assess the positive and negative aspects of their business so that it can develop a better strategy for future performance. A SWOT analysis can be used when…
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