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What Does ABM Stand For?
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Account-Based Marketing is a strategy where marketing efforts are directly geared to only a few specific accounts
Unlike other marketing strategies, where marketing resources are put out to a wide set of targets, ABM focuses only on specific ones that are the most promising. In an ABM, sales and marketing teams work closely to create more personal and customized efforts.
Successful implementation of ABM can result in higher revenues in a shorter time.
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